The FT260 is designed to work with the HID drivers. You can't change the internal programming to make the host install it as a virtual COM port. I believe your only option would be to write and install a HID filter driver that detects the device, presents it as a virtual COM port, and manages the conversions between UART and HID data. The driver would need to be digitally signed to install on most Windows PCs. This would not be a trivial task.
So the question is whether it is worth the time and trouble to do this compared to using the UART API provided by FTDI or using a chip that does enumerate as a virtual COM port.