Windows assume single configuration per each VID/PID. If you would like to alter configuration on your device, you should assign another VID/PID for the new configuration.
To switch to new configuration, your device does soft-detach / attach, to be enumerated as a new device. The problem is, this detach / attach make sound, when user enables USB plug-in/out sound. Maybe, you don’t like this behavior.
Tsuneo